Programmatic Trading Desk
As a result we have seen significant growth in agencies developing their own platform for programmatic trading through what is typically referred to as an agency trading desk atd.
Programmatic trading desk. In other cases independent trading desks itds emerged to demonstrate an independent approach. Ask if there are mandates real or implied for your agency to use its holding companys agency trading desk. Artificial intelligence ai machine learning and real time optimizations keep the costs at their lowest and the performance of each campaign at its best. So we made mediately much more than a trading desk.
We werent impressed by how programmatic was done in the past. Programmatic has transformed the role of the media agency. Because atds buy and re sell all of their media they can ensure that their clients can bid real time on audiences that will be profitable for each client. An alternative would be for your agency or you to work directly with a dsp.
As the buying method matured and the trading desk business model came under scrutiny clients demanded that talent be integrated with their account teams. While analytics are great at creating opportunities our people are even better at helping you make the most of them. 5 agency trading desks leverage the current working relationship with your agency and its institutional knowledge of your business and ask for a report on insights gleaned from your data. In some cases they were developed by the agencies themselves to curate the skill sets required to run programmatic advertising and in order to evolve and protect advertising budgets.
Through rtb and programmatic buying those who choose the agency trading desk route can pick up media in real time that suits their needs and is aimed at particular audiences. With a results driven online curriculum the trade desk edge academy provides you with the skills you need to build professional confidence drive real business outcomes and advance your career in data driven advertising. Thats how many more people you can reach with the trade desk than with other major media buying platforms. Programmatic advertising is the most efficient digital media buying option when it comes to cost.
The media trading desk sits between the brand and the media buying platform.
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